Strategy Overview

Digital Sales Strategy and Implementation Plan

Singapore

15.8%
Market Size$1.2B
PenetrationHigh

Key Opportunities

  • Premium consumer segment targeting
  • B2B e-commerce partnerships
  • Digital banking integrations

Malaysia

12.5%
Market Size$800M
PenetrationMedium

Key Opportunities

  • Shopee & Lazada optimization
  • Local language content marketing
  • Tech review partnerships

Indonesia

18.2%
Market Size$1.5B
PenetrationLow-Medium

Key Opportunities

  • Tokopedia & Bukalapak presence
  • Mobile-first campaigns
  • Micro-influencer collaborations

Thailand

14.3%
Market Size$750M
PenetrationMedium

Key Opportunities

  • Line shopping integration
  • Local e-marketplace optimization
  • Tech content partnerships

Vietnam

20.1%
Market Size$600M
PenetrationLow

Key Opportunities

  • Tiki & Sendo optimization
  • Zalo partnership potential
  • Local agency collaboration