eCommerce Dashboard

Southeast Asia Digital Sales Performance

Last Updated: 1/8/2026

Digital Paid Media Performance

KPI tracking and forecasting across Southeast Asia

Indonesia

New Net Users

15.6%

52,000

Target

60,000

Forecast

58,000

Revenue

28.4%

$2,600,000

Target

$3,000,000

Forecast

$2,800,000

CPA

-5.9%

$16

Target

$15

Forecast

$15.5

LTV

4.8%

$110

Target

$120

Forecast

$115

Subscription Share

5.5%

58.0%

Target

65.0%

Forecast

61.0%

Active Users

320,000

Subscribed

185,600

New Net Users Trend

Historical data and forecast

Updated Jan 8, 2026

Singapore

15.8%
Market Size$1.2B
PenetrationHigh

Key Opportunities

  • Premium consumer segment targeting
  • B2B e-commerce partnerships
  • Digital banking integrations

Malaysia

12.5%
Market Size$800M
PenetrationMedium

Key Opportunities

  • Shopee & Lazada optimization
  • Local language content marketing
  • Tech review partnerships

Indonesia

18.2%
Market Size$1.5B
PenetrationLow-Medium

Key Opportunities

  • Tokopedia & Bukalapak presence
  • Mobile-first campaigns
  • Micro-influencer collaborations

Thailand

14.3%
Market Size$750M
PenetrationMedium

Key Opportunities

  • Line shopping integration
  • Local e-marketplace optimization
  • Tech content partnerships

Vietnam

20.1%
Market Size$600M
PenetrationLow

Key Opportunities

  • Tiki & Sendo optimization
  • Zalo partnership potential
  • Local agency collaboration

Regional Performance

Key metrics by country

I

Indonesia

25,000 users

$450,000

15% growth

T

Thailand

18,000 users

$320,000

20% growth

M

Malaysia

22,000 users

$380,000

25% growth

P

Philippines

15,000 users

$280,000

30% growth

S

Singapore

28,000 users

$520,000

12% growth

Total Users

108,000

Total Revenue

$1,950,000