Customer Journey Mapping

Southeast Asia Customer Journey Analysis

E-commerce Customer Journey

Digital acquisition funnel analysis across Southeast Asia

Discovery

Initial product discovery through digital channels

•Touchpoints

  • •Tokopedia Featured Products
  • •Shopee Search Ads
  • •Instagram Shopping
  • •Google Shopping
  • •TikTok Shop

•Pain Points

  • •High competition in marketplaces
  • •Price comparison challenges
  • •Limited product education

•Opportunities

  • •Marketplace optimization
  • •Platform-specific content
  • •Influencer partnerships

•Key Metrics

  • Click-through Rate2.8%
  • Brand Search Volume+45%
  • Ad Impression Share35%